A Screenful of Sugar?: Prescription Drug Websites Investigated (10) (Health Communication) - Softcover

Schommer, Jon C.; Glinert, Lewis H.

Softcover

ISBN 10: 1433125080 ISBN 13: 9781433125089

Publisher: Peter Lang Inc., International Academic Publishers, 2014

Synopsis

With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers' brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?

About this title

About the Author:

Jon C. Schommer (PhD, the University of Wisconsin - Madison) is a professor at the University of Minnesota. His research is related to the provision, use, and evaluation of drug products and pharmacist services. Lewis H. Glinert (PhD, London University) is a professor at Dartmouth College. His research is related to discourse, language planning, and sociolinguistics, with a focus on risk information.

About this edition

• Publisher: Peter Lang Inc., International Academic Publishers
• Publication date: 2014
• ISBN 10: 1433125080
• ISBN 13: 9781433125089
• Binding: Paperback
• Number of pages: 208