Media Analysis Techniques - Softcover
Media Analysis Techniques, Third Edition begins by examining four techniques of media interpretation that the author considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. The coverage of these four techniques-semiotic theory, psychoanalytic theory, Marxist theory, and sociological theory-have been expanded in this edition to include myth and media, race and representation, and the importance of narratives in media. The book then moves on to vividly link popular culture to these four theories.
Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author’s own illustrations. The book is an excellent supplementary textbook for courses on media research methods as well as many other courses in Mass Communications.
"synopsis" may belong to another edition of this title.
About the Author:
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003.. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2010), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010) and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into nine languages and a dozen of his books have been translated into Chinese . Professor Berger is married, has two children, four grandchildren, and lives in Mill Valley, California.
His e-mail address is arthurasaberger@gmail.com
"About this title" may belong to another edition of this title.
- PublisherSage Publications, Inc
- Publication date2004
- ISBN 10 1412906830
- ISBN 13 9781412906838
- BindingPaperback
- Edition number3
- Number of pages264
- Rating
Top Search Results from the AbeBooks Marketplace
Stock Image
Media Analysis Techniques
Published by
SAGE Publications, Incorporated
(2004)
ISBN 10: 1412906830
ISBN 13: 9781412906838
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 41759390-75
Buy Used
£ 5.72
Convert currency
Stock Image
Media Analysis Techniques
Published by
SAGE Publications, Incorporated
(2004)
ISBN 10: 1412906830
ISBN 13: 9781412906838
Used
Softcover
Quantity: 2
Seller:
Rating
Book Description Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 3691615-6
Buy Used
£ 5.72
Convert currency
Stock Image
Media Analysis Techniques
Published by
Sage Publications, Inc
(2004)
ISBN 10: 1412906830
ISBN 13: 9781412906838
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003160843
Buy Used
£ 1.20
Convert currency
Stock Image
Media Analysis Techniques
Published by
Sage Publications, Inc
(2004)
ISBN 10: 1412906830
ISBN 13: 9781412906838
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # E08A-02754
Buy Used
£ 6.01
Convert currency
Stock Image
Media Analysis Techniques
Seller:
Rating
Book Description Paperback. Condition: Very Good. Media Analysis Techniques This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781412906838
Buy Used
£ 3.69
Convert currency
Stock Image
Media Analysis Techniques
Seller:
Rating
Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781412906838
Buy Used
£ 3.69
Convert currency
Stock Image
Media Analysis Techniques
Published by
SAGE Publications, Incorporated
(2004)
ISBN 10: 1412906830
ISBN 13: 9781412906838
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 41759390-75
Buy Used
£ 3.79
Convert currency
Stock Image
Media Analysis Techniques
Published by
SAGE Publications, Incorporated
(2004)
ISBN 10: 1412906830
ISBN 13: 9781412906838
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP62715119
Buy Used
£ 3.79
Convert currency
Stock Image
Media Analysis Techniques
Published by
Sage Publications, Inc
(2004)
ISBN 10: 1412906830
ISBN 13: 9781412906838
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 6-1412906830-G
Buy Used
£ 13.17
Convert currency
Stock Image
Media Analysis Techniques
Seller:
Rating
Book Description Softcover. Condition: Very Good. Dust Jacket Condition: No Dust Jacket. Third Edition. Gently used in very good condition. The text appears clean and the binding is good and tight. The cover has light shelf wear from storage. The book looks great overall! Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 1412906830. ISBN/EAN: 9781412906838. Pictures of this item not already displayed here available upon request. Inventory No: 1561048444. Seller Inventory # 1561048444
Buy Used
£ 9.07
Convert currency