Multi Pack: Definitive Business Plan with New Business Road Test - Softcover
To give your new business a fighting chance, before you invest your talent, your capital, and your time in writing a business plan, you must make sure you’ve checked out the fundamentals. The New Business Road Test (027366569) is the critical guide to understanding the fundamentals of business start-up, in the early stages, where they are most important. Know that you and your ideas have got what it takes before you write your killer plan.
THE ultimate guide to business planning and international best selling, Definitive Business Plan (0273659219) is therefore the ideal follow up to help you put pen to paper and build a plan capable of driving and directing a robust business. A good business plan is the difference between success and not even getting the chance to try. The second edition of The Definitive Business Plan is the fast track to intelligent business planning.
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About the Author:
Richard Stutely has unique insight into strategic and operational planning on both sides of the funding desk – reviewing, preparing and using plans. His books include The Economist Guide to Economic Indicators (published in America as The Economist Guide to Global International Indicators), and The Economist Numbers Guide (published in several languages) .He has been interviewed in newspapers and on radio and television around the world and he has also written extensively for publications such as The Economist, The Accountant and The Banker.
John Mullins, a veteran of three entrepreneurial ventures, teaches and studies entrepreneurship and the management and financing of rapidly growing businesses, as a professor, at London Business School and the University of Denver. He holds an MBA from the Stanford Graduate School of Business and a PhD in Marketing from the University of Minnesota.
"About this title" may belong to another edition of this title.
- PublisherFinancial Times/ Prentice Hall
- Publication date2004
- ISBN 10 1405801530
- ISBN 13 9781405801539
- BindingPaperback
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