Cases in Contemporary Strategy Analysis - Softcover
Used in conjuction with the best–selling text Contemporary Strategy Analysis , 4th edition, this collection of new cases represents a continuing commitment to examining current business theory in the context of real business situations. New, in–depth international cases, with a focus on today s technological advances. Can be used alongside the best–selling textbook Contemporary Strategy Analysis , 4th edition or as a stand–alone text due to its broad view. Cases include Madonna, The U.S airline industry, Wal–Mart, On–line broking strategies, Laura Ashley, Daimler, the Virgin Group, Eastman Kodak, Harley Davidson, The Royal Dutch/Shell Group, the Virgin Group and others.
"synopsis" may belong to another edition of this title.
About the Author:
Robert M. Grant is Professor of Management at Georgetown University. He is on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing pork pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI and other companies. He is also the author of Contemporary Strategy Analysis (Fifth Edition, Blackwell Publishing, 2004).
From the Back Cover:
Kent E. Neupert teaches strategy and international business at Boise State University, Idaho. He holds a doctorate from the University of Western Ontario and was formerly at the University of Houston and the Chinese University of Hong Kong.
Used in conjunction with the best–selling text Contemporary Strategy Analysis, 4th edition, this collection of new cases represents a continuing commitment to examining cuirrent business theory in the context of real business situations. It successfully considers how today′s rapid technological changes and increasingly international markets compound the dififculties of decision–making. The 16 new cases provide an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today′s changing world.
"About this title" may belong to another edition of this title.
- PublisherWiley–Blackwell
- Publication date2003
- ISBN 10 1405111801
- ISBN 13 9781405111805
- BindingPaperback
- Edition number3
- Number of pages384
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Cases in Contemporary Strategy Analysis
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(2003)
ISBN 10: 1405111801
ISBN 13: 9781405111805
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Cases in Contemporary Strategy Analysis
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Cases in Contemporary Strategy Analysis
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ISBN 13: 9781405111805
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9781405111805. Seller Inventory # 9924526
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Cases in Contemporary Strategy Analysis
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9781405111805. Seller Inventory # 9924527
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