Marketing Management ISE - Softcover
- PublisherMcGraw Hill
- Publication date2022
- ISBN 10 1260598233
- ISBN 13 9781260598230
- BindingPaperback
- Edition number4
- Number of pages482
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Marketing Management ISE (Paperback)
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McGraw-Hill Education, OH
(2022)
ISBN 10: 1260598233
ISBN 13: 9781260598230
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Book Description Paperback. Condition: new. Paperback. Greg Marshall andMark Johnston, both of Rollins College, have taken great effort to representmarketing management the way it is practiced in successful organisations today.The content of the4th edition reflects the major trends in the managerial practice of marketing,and the pedagogy is crafted around learning and teaching preferences in today'sclassroom. Newly incorporated coverage includes the impact of the COVID-19 pandemicon supply chain and crisis management, global privacy practices among Big Tech,Robocalls with the new TRACED Act, influencer marketing, consumer marketingattention to diversity, equity and inclusion, gender-based segmentation,disruptive innovation and enhanced content focused on Gen Z alongside manyothers!Additionally, 25new key terms have been added based on the rapid changes occurring to ensurecurrency.The 14-chapterframework, available in both print and digital versions, is perfect for allcourse timetables and modalities. MarketingManagement, 4e provides a fully developed array of digital interactives come tolife through our integrated technology of Connect. Connect features new videocases, application-based activities, and marketing analytics exercises amongseveral others! Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781260598230
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MARKETING MANAGEMENT
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McGraw Hill
(2022)
ISBN 10: 1260598233
ISBN 13: 9781260598230
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Softcover
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Book Description Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. Seller Inventory # ABTR-97649
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MARKETING MANAGEMENT
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McGraw Hill
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ISBN 10: 1260598233
ISBN 13: 9781260598230
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Softcover
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Book Description Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. Seller Inventory # ABRR-97649
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Marketing Management
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McGraw-Hill Education 2022-04-07, New York
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MARKETING MANAGEMENT
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Marketing Management
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Book Description Condition: Nuevo. Marketing Management editado por Mc graw hill education (uk). Seller Inventory # 0010389214
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ISE Marketing Management (ISE HED IRWIN MARKETING)
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ISE Marketing Management
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Book Description Condition: New. pp. 482. Seller Inventory # 402203717
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ISE Marketing Management
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Book Description paperback. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Seller Inventory # 9781260598230-GDR
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Ise Marketing Management 4 ed
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