CONTEMPORARY ADVERTISING, 15e,is one of the best-selling advertising texts in this field. Known as the coffeetable book for Advertising, it is known for its current examples, the author sability to pull from real-world experiences, and the clear writing style.Taking a comprehensive view of the industry, this text presents advertisingfrom the creative stand-point and Arens draws from his own industry experienceto lend life to the examples. Author Bill Arens continues to address theimportance of Integrated Marketing Communications (IMC) in the field ofAdvertising and how it impacts advertising strategy through featured examplesof IMC campaigns."
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Book Description Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M01259921263-V
Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.08. Seller Inventory # G1259921263I3N00
Book Description Soft cover. Condition: Very Good. US 2013 softcover edition in very good condition. Minor wear, no inscriptions. Seller Inventory # 006686