Essentials of Marketing Research - Softcover
Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5E, International Edition offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.
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- PublisherSouth-Western Pub
- Publication date2012
- ISBN 10 1133190642
- ISBN 13 9781133190646
- BindingPaperback
- Edition number5
- Number of pages452
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INTERNATIONAL EDITION---Essentials of Marketing Research, 5th edition
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Cengage Learning
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ISBN 10: 1133190642
ISBN 13: 9781133190646
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International Edition - Essentials of Marketing Research, 5e
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Book Description Paperback. Condition: New. Brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL. book. Seller Inventory # 10477
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International Edition
ESSENTIALS OF MARKETING RESEARCH
Published by
Cengage Learning
(2012)
ISBN 10: 1133190642
ISBN 13: 9781133190646
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Softcover
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International Edition
ESSENTIALS OF MARKETING RESEARCH
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Cengage Learning
(2012)
ISBN 10: 1133190642
ISBN 13: 9781133190646
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Softcover
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Essentials of Marketing Research
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