Design Thinking for Business Growth: How to Design and Scale Business Models and Business Ecosystems (Design Thinking Series) - Softcover

9781119815150: Design Thinking for Business Growth: How to Design and Scale Business Models and Business Ecosystems (Design Thinking Series)
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  • PublisherWiley
  • Publication date2022
  • ISBN 10 1119815150
  • ISBN 13 9781119815150
  • BindingPaperback
  • Edition number1
  • Number of pages352
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Book Description Paperback. Condition: new. Paperback. Reinvigorate your innovation approach with business ecosystems In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services. Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools youll need to make your own ecosystem a success. Fleshed out case studies and examples of companies with successful business ecosystem initiativesA mindset for business growth, including the use of design lenses and the exploitation of momentum and speed to facilitate innovationPractical exercises to better understand and implement the ideas discussed in the book Perfect for founders, managers, and executives in industries of all types, Design Thinking for Business Growth also belongs in the libraries of product managers, department heads, and non-profit professionals who wish to better understand how to develop new and innovative ideas that lead to company growth and success. With a topical view of the design paradigm, Design Thinking for Business Growth complements the international bestsellers The Design Thinking Playbook and The Design Thinking Toolbox. If you are ready to apply a new design thinking mindset for remarkable business growth, Design Thinking for Business Growth is your ultimate tool for success. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781119815150

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Michael Lewrick (author), Donika Palaj (illustrator)
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