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WHAT INVESTORS ARE SAYING ABOUT THE CUSTOMER-FUNDED BUSINESS
"The Customer-Funded Business should be mandatory reading for every entrepreneur before even thinking about seeking angel or venture capital funding. It's also the perfect 'what to look for' guide for the professional angel investor. I will be giving a copy to every startup that pitches me!"
--DAVID ROSE, Founder of New York Angels, CEO of Gust; Author of Angel Investing
"As a venture capitalist, nothing is more valuable to me than getting first-hand market feedback from customers about their experience with a new "killer" product. The Customer-Funded Business expertly argues that the best and usually shortest path to developing that killer product is by getting customers to pay for it. By following the precepts of John's book, and financing a business primarily from customers willing to be early adopters, entrepreneurs will have a much clearer and more persuasive blueprint about how to build the business, and therefore have a far easier time raising venture capital (and incur less dilution, too)."
--BRUCE GOLDEN, General Partner, Accel Partners; Forbes Midas List of Top 100 Venture Investors
"I get sent, and buy, a large number of business books every year. The Customer-Funded Business is simply one of the best, most informed books I have read in a long time. Fascinating case histories of customer-funded companies all over the globe. A must-read if you are considering starting your own business, or funding a new initiative."
--DAVID GIAMPAOLO, Chief Executive, Pi Capital, London
"A book I'd like to give to each of the founders we've backed. In this fascinating study of successful--and not so successful--customer-funded businesses, John Mullins distills the lessons learned into simple rules. A valuable and entertaining read for anyone seeking to build a capital efficient business."
--MICHAEL ELIAS, Founder and Managing Director, Kennet Partners
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Book Description Hardback. Condition: New. New copy - Usually dispatched within 4 working days. Who needs investors? More than two generations ago, the venture capital community VCs, business angels, incubators and others convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. Seller Inventory # B9781118878859