In How to Write Successful Fundraising Letters, Warwick′s step–by–step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick′s no–nonsense, jargon–free work has helped thousands of fundraisers achieve results.
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"And I though I knew something about direct mail letters! Now I do, thanks to Mal′s step–by–step guidance. This book is a gem. Mal′s remarkable collection of wisdom and practical advice in his ′Letter Writer′s Toolbox′ alone is worth the purchase price. It contains everything you will ever need to know, beginning with envelope teasers, winning lead sentences, how to use ′you′ multiple times, writing challenges, ending a letter well, writing a great P.S., etc., even how not to get results.′ James M. Greenfield, author, Fund–Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers
"If you want to learn about basketball, turn to Michael Jordan. If you want the ins and outs of investing, look to Warren Buffett. And, if you want to dramatically enhance your fundraising letters, turn to Mal Warwick the undisputed master in the field." Jerry Ciancolo, editor, Contributions Magazine
"Another homerun for Mal Warwick . . . he has taken a great book and made it even better. Mal goes beyond conventional fundraising writing into the psyche of donors and what makes them tick." Max L. Hart, director of fundraising, Disabled American Veterans
"Mal Warwick′s engaging writing style, combined with useful sample letters and a wealth of practical tips and helpful hints, makes How to Write Successful Fundraising Letters a must–have reference for any development officer." Patricia P. Jackson, vice president, education, Council for Advancement and Support of Education (CASE)
"Mal Warwick has done it again. When the original first came out, it became my Bible. I discovered what direct mail was all about Mal led me by the hand through every possible aspect of how to write successful letters. The book actually helped me in all my writing. Mal Warwick became my mentor and model. The revision, the new version, is even better." Jerold Panas, author and consultant
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Book Description Condition: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00062760882
Book Description Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00062650078
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Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.67. Seller Inventory # G0962489174I3N00
Book Description Softcover. Condition: Good. 1 Pbk ed. "Writing from extensive experience in guiding fundraising efforts, Warwick offers detailed advice and analysis along with copious examples and instructive case studies.--"Library Journal". Seller Inventory # SONG0962489174
Book Description Condition: Good. paperback This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly. Seller Inventory # M-04-4416
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 2-0962489174-G
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 31-0962489174-G