Targeting Transitions: Marketing to Consumers During Life Changes - Softcover
Periods of transition are the times when consumers are most likely to try new products, including changing their brand of toothpaste. Once you understand the characteristics of people in transition, you can begin to discover the marketing opportunities created by life changes. For example:
High school senior portraits account for one-third of all school portrait sales.
Nearly half of college seniors say they will buy a new car within two years.
In a given year, 10 percent of the work force changes occupations. Most of those who buy books on career development and career change are women. Most of those who participate in electronic job banks are men.
The average cost for a formal wedding, averaging almost 200 guests, is now over $17,000. Receptions for remarrying brides cost about one-third as much as those of first-time brides.
One in five divorcing couples does not hire a lawyer to handle the divorce.
Whether you sell real estate, education, health care, financial services, or packaged goods, this book will help you uncover new areas of opportunity. Once you understand how transitions affect consumer behavior, you will be prepared to meet your best customers at a time when they need you most.
High school senior portraits account for one-third of all school portrait sales.
Nearly half of college seniors say they will buy a new car within two years.
In a given year, 10 percent of the work force changes occupations. Most of those who buy books on career development and career change are women. Most of those who participate in electronic job banks are men.
The average cost for a formal wedding, averaging almost 200 guests, is now over $17,000. Receptions for remarrying brides cost about one-third as much as those of first-time brides.
One in five divorcing couples does not hire a lawyer to handle the divorce.
Whether you sell real estate, education, health care, financial services, or packaged goods, this book will help you uncover new areas of opportunity. Once you understand how transitions affect consumer behavior, you will be prepared to meet your best customers at a time when they need you most.
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- PublisherBrown (William C.) Co ,U.S.
- Publication date1994
- ISBN 10 0936889306
- ISBN 13 9780936889306
- BindingPaperback
- Number of pages250
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Targeting Transitions : Marketing to Consumers During Life Changes
Published by
McGraw-Hill Higher Education
(1994)
ISBN 10: 0936889306
ISBN 13: 9780936889306
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Softcover
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