Strategic Alliances: An Entrepreneurial Approach to Globalization - Hardcover

Yoshino, M.Y.; Rangan, U. Srinivasa

Hardcover

ISBN 10: 0875845843 ISBN 13: 9780875845845

Publisher: Harvard Business Review Press, 1995

Synopsis

In the highly competitive global arena, companies that do not forge strategic international partnerships will be left behind. Today, the old joint venture has given way to a new, more entrepreneurial globalization process. Drawing from the examples of successful alliances like Ford/Mazda, Toshiba/Motorola, and Whirlpool/Philips, the authors offer a road map for managing these entrepreneurial relationships and argue that the greatest challenge for top executives lies not in initiating such partnerships, but in continuously developing organizational process innovations to manage a global network of dynamic alliances.

About this title

Synopsis:

Analyzes the role of alliances in achieving global competitiveness. The text proposes a framework for creating alliances and offers practicable insights for managers planning to forge and maintain alliances.

About this edition

• Publisher: Harvard Business Review Press
• Publication date: 1995
• ISBN 10: 0875845843
• ISBN 13: 9780875845845
• Binding: Hardcover
• Number of pages: 272