The World beyond the Firm: Managing the New Global Economy - Hardcover

Meier, Gerald M.

Hardcover

ISBN 10: 0875843034 ISBN 13: 9780875843032

Publisher: Harvard Business School Press, 1991

Synopsis

Managing Across Borders: the Transnational Solution

About this title

Review:

“Highly readable…Valuable lessons for companies in a wide range of industries and sizes" -- The Financial Times

From the Publisher:

 This landmark book is considered a classic in the field of international management.
 Principles are timeless. Sales prove that the text really stands the test of time.
 An invaluable and enduring resource for any current or aspiring global organization, this book shows how to understand and apply the unique strategic imperatives of globalization.
 Paperback edition makes it now available at a lower price point.
 2nd Edition includes fresh and relevant examples, from leading companies such as Matsushita Electric Company (Panasonic and National), Kao, ITT, and Proctor & Gamble.
● Illustrates the obstacles and opportunities involved in actually building and running an effective transnational organization.
 Includes an application workbook that enables readers to translate the book’s ideas into real-world action plans for their companies.

About this edition

• Publisher: Harvard Business School Press
• Publication date: 1991
• ISBN 10: 0875843034
• ISBN 13: 9780875843032
• Binding: Hardcover
• Number of pages: 300