Strategic Planning Systems in Hospitality and Tourism - Hardcover

Hardcover

ISBN 10: 0851992862 ISBN 13: 9780851992860

Publisher: CABI Publishing, 1998

Synopsis

Managers practice in a constantly changing environment, creating the need for effective strategic planning. However, to date the importance of strategic planning to hospitality and tourism has not been the subject of detailed empirical academic research. This book fills that gap. It contains the latest research which integrates theory with practice, including two new diagnostic tools developed by the authors, the Strategic Planning Index (SPI) and Marketing Planning Index (MPI). The tourism and hospitality industry is examined from a strategic perspective, including case illustrations and detailed studies of two major hotel groups, along with the relevance of the strategic planning process. The book goes on to describe strategic planning systems, at both the corporate and business unit level. International examples are used to demonstrate how these concepts and techniques can be incorporated into the design and implementation of effective strategic planning systems, in order to improve performance in hospitality and tourism organisations. This book is essential reading for senior undergraduate and postgraduate students, researchers, practitioners and consultants in management and business studies, hospitality and tourism.

About this title

About the Author:

(BA, MA, PhD, FCIM) was Professor of BioMarketing and Futures Research at DCU Business School, Dublin City University in Ireland. Previously, and for 20 years, he was appointed Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. In 2017 he received a degree of Professor Honoris Causa from the University of Tourism and Management Skopje, FY Republic of Macedonia. Professor Moutinho completed his PhD at the University of Sheffield in 1982. He has since held posts at Cardiff Business School, University of Wales College of Cardiff and in the USA (Cleveland State University, Northern Arizona University, California State University), as well as Visiting Professorship positions at numerous universities in China, Lithuania, Austria, New Zealand, Denmark, Slovenia, Portugal, Hungary, Taiwan, Brazil, Colombia and Cyprus. He is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2), as well as associate editor for four other journals, and sits on the Editorial Boards of another 46 international academic journals. He has over 140 articles published in refereed academic journals, 30 books, and more than 9,900 academic citations. Professor Moutinho's areas of research interest encompass bio-marketing, neuroscience in marketing, EMOWEAR, evolutionary algorithms, human-computer interaction, the use of artificial neural networks in marketing, modelling consumer behaviour, marketing futurecast, and tourism and marketing.

Synopsis:

Managers practice in a constantly changing environment, creating the need for an effective strategic planning process. This text demonstrates, using international examples which include two major case studies, how the concepts, tools and techniques of the strategic planning process can be applied to hospitality and tourism management. It examines the entire strategic planning process at both the corporate and strategic business unit level and contains the latest empirical research which integrates theory with practice. This includes the development of the strategic planning index (SPI) and marketing planning index (MPI), which are diagnostic tools created by the authors for measuring effectiveness. The book is reading for advanced students of strategic management, and researchers, practitioners and consultants in hospitality and tourism.

About this edition

• Publisher: CABI Publishing
• Publication date: 1998
• ISBN 10: 0851992862
• ISBN 13: 9780851992860
• Binding: Hardcover
• Number of pages: 224
• Editor: Moutinho Luiz