Handbook for Public Relations Writing - Softcover

Bivins, Thomas H.

Softcover

ISBN 10: 0844234362 ISBN 13: 9780844234366

Publisher: McGraw-Hill Contemporary, 1996

Synopsis

Effective writing is the number one skill needed by public relations and publicity professionals. In this all-new edition of Handbook for Public Relations Writing, Thomas Bivins explains the craft and techniques of PR writing that can transform plain prose into attention-winning copy.
With a wealth of illustrations, examples, and practice assignments, this book covers every key PR document needed on the job: press releases, PSAs, annual reports, newsletters, magazines, trade journals, brochures, print ads, and speeches and presentations.
New to this edition, sections on writing for the electronic media, using video press releases, building and maintaining a personal media-contact database, and working effectively with service bureaus make state-of-the-art technology easily accessible to public relations specialists.
A concise and easy-to-use guide to grammar and style make this a complete, hands-on tool both for experienced and aspiring public relations and publicity professionals.

About this title

About the Author:

Thomas Bivins currently is Associate Dean at the School of Journalism, University of Oregon.

About this edition

• Publisher: McGraw-Hill Contemporary
• Publication date: 1996
• ISBN 10: 0844234362
• ISBN 13: 9780844234366
• Binding: Paperback
• Edition number: 3
• Number of pages: 360