Profit Zone, the: How Strategic Business Design Will Lead You to Tomorrow's Profits - Softcover

Slywotzky, Adrian J.; Morrison, David J.; Andelman, Bob

Softcover

ISBN 10: 0812933044 ISBN 13: 9780812933048

Publisher: Crown Publishing Group, Division of Random House Inc, 2003

Synopsis

The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow?

Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.

About this title

Review:

For years, the prevailing wisdom in business was that profitability was a by-product of market share; get the biggest piece of the market and profit will surely follow. But in the last 10 years, this formula has time and again proved itself wrong. Companies such as DEC, GM, Ford, United Airlines, Kodak and Sears have all demonstrated that market share does not necessarily lead to profitability.

The Profit Zone looks at how profit happens in today's customer-driven economy. The authors demonstrate why market share often leads to a "no-profit zone" and identify 22 profit models that have helped dozens of companies consistently make money. Included are in-depth looks at companies--Disney, GE, Microsoft, Intel, Charles Schwab--that have successfully redesigned their businesses and dramatically increased the value of their companies. Instead of focusing on market share, these innovators first looked at their customers' needs and how they could profit from fulfilling them. The book considers example after example of how the profit zone works, from Disney's theme parks to Schwab's marketing and selling of mutual funds. The final chapter is a handbook that allows managers to apply the ideas to their own companies. Clearly written and immensely practical, The Profit Zone deserves a place on every manager's bookshelf. --Amazon.com

Review:

"Rarely--if ever--have any observers so skillfully dissected these executives' strategies to create lessons that can be taught to anybody....The Profit Zone provides insights and lessons aplenty."--John Byrne, BusinessWeek

"The Profit Zone is so insightful that most managers will pray that their competitors never read it."--Richard D'Aveni, Amos Tuck School of Business, Dartmouth College, and author of Hypercompetition

"The Profit Zone could safely come with a guarantee that it would increase a company's profit if management read it and acted on it." --Philip Kotler, Kellogg School of Management, Northwestern University

About this edition

• Publisher: Crown Publishing Group, Division of Random House Inc
• Publication date: 2003
• ISBN 10: 0812933044
• ISBN 13: 9780812933048
• Binding: Paperback
• Number of pages: 352