Women in Mass Communication: Challenging Gender Values (SAGE Focus Editions) - Softcover

Creedon, Pamela J.

Softcover

ISBN 10: 0803934483 ISBN 13: 9780803934481

Publisher: SAGE Publications, Inc, 1989

Synopsis

Women in Mass Communication focuses on what may be the single most important issue for professionals in the area of mass communication in the next few decades -- the increasing feminist presence and proliferating feminist perspectives within the field. The volume begins with a look at the study and teaching of mass communication, including such topics as a feminist perspective on media law, gender in a global context, women of colour in communication, and the effect of women communication teachers on their students. Contributors call for significant changes in the way we think of mass communication and represent pioneering efforts to extend feminist theory in the area. The second section examines the status of women in television, advertising, public relations, newspapers, magazines, and radio, outlining the current issues for women in the mass media. The book concludes with a discussion of the alternative values presented by the women's movement media and a thought provoking picture of alternative futures for mass communication based on various feminist theoretical positions.

About this title

About the Author:

Pam Creedon, director of the School of Journalism and Mass Communication at The University of Iowa, previously directed the J-MC program at Kent State University for seven years and was a faculty member at The Ohio State University for 10 years. An accredited business communicator (ABC), she spent 15 years as an editor and public relations practitioner before entering academe. Currently president of the Association of Schools of Journalism and Mass Communication with 190 member colleges and universities in the U.S., Canada and eight countries, she is a member of the Hearst Foundation Journalism Awards Advisory Board.  She serves on the editorial boards of Public Relations Review and the Journal of Public Relations Research. She has edited two books published by Sage: Women in Mass Communication and Women, Media and Sport, and co-edited Seeking Equity for Women in Journalism and Mass Communication by Erlbaum.  She is a member of International Advisory Board of the College of Communication and Media Sciences at Zayed University in the United Arab Emirates.  She earned her M.A. in journalism from the University of Oregon and her B.A. from Mount Union College.

About this edition

• Publisher: SAGE Publications, Inc
• Publication date: 1989
• ISBN 10: 0803934483
• ISBN 13: 9780803934481
• Binding: Paperback
• Edition number: 1
• Number of pages: 464