Selling Online: How to Become a Successful E-commerce Merchant - Softcover

Carroll, Jim; Broadhead, Rick

9780793145171: Selling Online: How to Become a Successful E-commerce Merchant

Softcover

ISBN 10: 0793145171 ISBN 13: 9780793145171

Publisher: Dearborn Trade,U.S., 2001

The potential for online sales is unprecedented. To be a player in this global economic revolution, newcorners need help with the strategic, managerial and technical aspects of e-commerce. Internet experts Jim Carroll and Rick Broadhead take readers step-by-step through the process of setting up an online store, marketing goods and services, and building a loyal customer base. Their detailed roadmap closes the gap between the hype and the reality of Internet profits. Selling Online teaches: * The five stages to setting up an online store * The proper way to establish a merchant account. * Techniques to maximise online security and minimise credit card fraud * Online marketing strategies that work * Methods for generating customer loyalty and repeat sales.

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