Pour Your Heart into It: How Starbucks Build a Company One Cup at a Time - Hardcover
The vision came to Schultz while traveling through Italy, when he recognized the intense relationship that the Italian people had not only with their coffee, but with the coffee bars that are an integral part of the country's social life. He knew in his heart that Americans would embrace the coffee bar experience in the same way. The idea was the beginning - and the marketing of the brand was brilliant. But Schultz gives credit for the growth of the company to a foundation of values seldom found in corporate America, values that place as much importance on the company's employees as they do on profits, as much attention to creativity as to growth. Schultz tells the story of Starbucks in chapters that illustrate the principles which have made the company enduring, such as "Don't be threatened by people smarter than you, " "Compromise anything but your core values, " "Seek to renew yourself even when you're hitting home runs, " and, most simply, "Everything matters."
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Review:
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.
Review:
Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise and explains the company's core values, such as "Winning at the expense of employees is not victory at all." --Theda Ross
"For entrepreneurs, managers, and fans of Starbucks coffee, Pour Your Heart Into It is the definitive chronicle of how a curling-edge company built a worldwide reputation through retail by leading with its heart."--Business Times
"It is hard to imagine a more satisfying brew than this memoir."--Publishers Weekly
"By offering a detailed account of how Starbucks captured the psyche of its audience, Schultz reveals a purely American truism: If you can capture the imagination of your audience, you have a winner."--USA Today
"It is hard to imagine a more satisfying brew than this memoir."--Publishers Weekly
"By offering a detailed account of how Starbucks captured the psyche of its audience, Schultz reveals a purely American truism: If you can capture the imagination of your audience, you have a winner."--USA Today
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- PublisherDiane Pub Co
- Publication date2000
- ISBN 10 0788195336
- ISBN 13 9780788195334
- BindingHardcover
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