Aesop and the CEO: Powerful Business Insights from Aesop's Ancient Fables - Hardcover

Noonan, David C

Hardcover

ISBN 10: 0785260102 ISBN 13: 9780785260103

Publisher: Thomas Nelson Publishers, 2005

Synopsis

It is easy to be overwhelmed by the sheer volume of business books flooding the market today. Even more daunting is the task of weeding through them to find the "golden nugget" of wisdom inside. Now David Noonan has simplified the process by providing this well-researched primer of the most essential advice from the greatest business books ever written. Further, in a clever melding of modern business sense and ancient wisdom, he has used the animal-based stories of Aesop as springboards to launch these 50 lessons. Both entertaining and informative, Aesop the CEO includes advice from well-known leaders such as Bill Gates, Sam Walton, Donald Trump, and Lee Iacocca. The short, easy-to-read vignettes cover every aspect of corporate life: negotiations, hiring and firing, mergers and acquisitions, marketing and sales, and day-to-day management.

About this edition

• Publisher: Thomas Nelson Publishers
• Publication date: 2005
• ISBN 10: 0785260102
• ISBN 13: 9780785260103
• Binding: Hardcover
• Number of pages: 200