Sport Marketing: Managing the Exchange Process - Softcover
A unique collection of topics on the discipline of sport marketing helps sport marketers be more effective in managing their relationships with consumers. Topics include fan identification, measuring participant and spectator motivations; brand
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About the Author:
University of Massachusetts, Amherst, Massachusetts Associate Professor, Department of Sport Management, Isenberg School of Management, University of Massachusetts, Amherst, Massachusetts
"About this title" may belong to another edition of this title.
- PublisherJones and Bartlett Publishers, Inc
- Publication date1998
- ISBN 10 0763708739
- ISBN 13 9780763708733
- BindingPaperback
- Number of pages169
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Sport Marketing : Managing the Exchange Process
Published by
Jones & Bartlett Learning, LLC
(1998)
ISBN 10: 0763708739
ISBN 13: 9780763708733
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Softcover
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Sport Marketing: Managing the Exchange Process
Published by
Jones & Bartlett Learning
(1998)
ISBN 10: 0763708739
ISBN 13: 9780763708733
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Paperback
Quantity: 1
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Book Description Paperback. Condition: Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_320210902
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Sport Marketing : Managing the Exchange Process
Published by
Jones & Bartlett Learning, LLC
(1998)
ISBN 10: 0763708739
ISBN 13: 9780763708733
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Softcover
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Book Description Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP77478970
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Sport Marketing: Managing the Exchange Process
Published by
Jones and Bartlett
(1998)
ISBN 10: 0763708739
ISBN 13: 9780763708733
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Softcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780763708733. Seller Inventory # 9143272
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Sport Marketing: Managing the Exchange Process
Published by
Jones and Bartlett Publishers, I
(1998)
ISBN 10: 0763708739
ISBN 13: 9780763708733
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Paperback
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Book Description Paperback. Condition: Very Good. FAST Despatch by First Class Royal Mail. Seller Inventory # mon0000024129
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