Wine Marketing: A Practical Guide - Softcover
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
"synopsis" may belong to another edition of this title.
About the Author:
Richard Mitchell is Senior Lecturer in the Department of Tourism, University of Otago New-Zealand and Visiting Professor, Reims Management School, France.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2007
- ISBN 10 0750654201
- ISBN 13 9780750654203
- BindingPaperback
- Edition number1
- Number of pages376
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