Development and Management of Visitor Attractions, The - Softcover

Swarbrooke, John

Softcover

ISBN 10: 0750619791 ISBN 13: 9780750619790

Publisher: Routledge, 1995

Synopsis

The Development and Management of Visitor Attractions fills a major gap in the literature on this rapidly expanding and crucial sector of tourism. It reflects the latest developments in the field and anticipates the impact of political, economic, social, and technological change on visitor attractions.

The author examines the factors which contribute to the success of visitor attractions. The book covers every aspect of the process of development and managing different kinds of attractions. The points made in the book are illustrated through a wide range of examples and case studies drawn from a number of countries.

About this title

Review:

'... of use to students, especially in the field of tourism hospitality and
facility management. They will gain an overall insight into the complex
field of visitor attractions and some of the main issues in managing a
visitor attraction. For practitioners in the field, it can be valuable as a
reference book.'
Astrid Kemperman

Synopsis:

This volume examines the factors which contribute to the success of visitor attractions, whether in terms of profitability, visitor numbers or customer satisfaction. The factors considered include the uniqueness of the concept, its location, entertainment quality and variety, visitor facilities, value for money, marketing and professional management. The study reflects the latest developments in the tourism industry and anticipates the impact of political, economic and social change on tourist attractions. Case studies are included which illustrate the principles discussed in the text.

About this edition

• Publisher: Routledge
• Publication date: 1995
• ISBN 10: 0750619791
• ISBN 13: 9780750619790
• Binding: Paperback
• Edition number: 1
• Number of pages: 368