Demystifying Strategy: How to Become a Strategic Thinker - Softcover

Grundy, Dr Tony

Softcover

ISBN 10: 0749465689 ISBN 13: 9780749465681

Publisher: Kogan Page, 2012

Synopsis

Demystifying Strategy provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and exercises it helps you to assess your own strategic mind and covers key topics such as: the different perspectives on strategy, economic analysis, dynamic competitive positioning, designing and evaluating options, implementation, managing the strategy process and how to nurture your strategic mind. Aimed at executives, entrepreneurs and also students of management, it enables you to assess the teaching of strategy 'gurus', construct your own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies.

About this title

Review:

"[W]ritten in simple and straightforward language and an easy-to-read style. It contains numerous real-time, in-depth exercises designed to enhance and develop strategic thought processes. ...Each chapter concludes with key insights, and there are also many visual tools that extend the text." --Business Book Summaries

"[A]n entertaining, vastly informative, unique manual on strategy and strategic thinking that is exhaustive but never exhausting." --Soundview Executive Book Summaries

"[W]ritten in simple and straightforward language and an easy-to-read style. It contains numerous real-time, in-depth exercises designed to enhance and develop strategic thought processes. ...Each chapter concludes with key insights, and there are also many visual tools that extend the text." --Business Book Summaries

"[A]n entertaining, vastly informative, unique manual on strategy and strategic thinking that is exhaustive but never exhausting." --Soundview Executive Book Summaries

Book Description:

Covers every aspect of strategic implementation, from original concept through to practical management of the strategic plan

Includes case studies such as Barclaycard, Diageo, Easyjet, Economist Group, Emirates Airlines, Ernst and Young, HSBC, KPMG, Microsoft, Motorola, Nokia, Pfizer, Tesco and Vodafone

Supported with practical goal-oriented exercises, key point summaries and the inclusion of a 'strategy audit' which readers can use to assess their own strategic processes

About this edition

• Publisher: Kogan Page
• Publication date: 2012
• ISBN 10: 0749465689
• ISBN 13: 9780749465681
• Binding: Paperback
• Edition number: 1
• Number of pages: 336