Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Government Organizations fron 10 Leading Experts: A Practical Guide for Charities and Non-Government Organisations - Softcover

9780749432508: Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Government Organizations fron 10 Leading Experts: A Practical Guide for Charities and Non-Government Organisations

Softcover

ISBN 10: 0749432500 ISBN 13: 9780749432508

Publisher: Kogan Page, 2001

The charity world is huge and continues to grow. The Charity Commission registers up to 50 new organizations each month. As a result, the environment in which charities operate is becoming ever more competitive, and the need for organizations to make themselves distinct and to stand out from the crowd has become increasingly pressing. "Marketing for the Voluntary Sector" argues that, if an organization is to succeed in its goals, a marketing approach should permeate right the way through from top to bottom. By knowing the markets they work in, charities can match their activities to external needs and therefore achieve as much as possible for their beneficiaries. With contributions from a wide range of charities, agencies and fields, this book offers practical and readable advice for anyone who is serious about marketing in the voluntary sector. The book is divided into three parts: branding, identity and structures; markets - focusing on funders and opinion formers; marketing tools and techniques.

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Review:

'covers a breadth of simple advice for smaller charities. The ideas are concise, the jargon is limited...' -- Book Review

‘It is easy to follow and packed full of useful tips to help you through your marketing campaign.’ -- Charity Week, March 2002

‘...a comprehensive guide that covers just about every aspect of marketing for the voluntary sector...a very useful and informative read’ -- Marketing, April 2002

Book Description:

Using extensive case studies, the authors of Marketing for the Voluntarty Sector address all the essential elements involved in marketing a voluntary organization to its customers and how this differs from commercial and business organizations and their methods

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