Instead, Siebel and Malone demonstrate the need to incorporate Sales Force Automation (SFA) within an overall philosophy that supports the sales force by fully informing sales reps to assist them in real selling, not just data recording and analysis. The authors show how this new vision, called Virtual Selling, will spearhead a new generation of SFA design to provide powerful tools -- from opportunity management systems and marketing encyclopedias to product configurations and team selling across multiple distribution channels -- which will enhance customer contact and heighten the effectiveness of the sales representative.
By assuming the larger role of "point person" at the center of every transaction, the members of what the authors call the "Informed Sales Force" will resemble independent entrepreneurs directing their own business by developing long-term customer relationships, generating proposals, managing the configuration and creation of products, and providing customer service and support. Siebel and Malone explain how this reengineering of sales can enable firms to achieve the perfect balance between the needs of sales and the operations of the rest of the company. Finally, the authors reveal how, in their equation, the Informed Sales Force uses Virtual Selling to reach Total Sales Quality, with great leads, smart pitches, irresistible closes, and above all, sales.
The potential benefits of SFA to business are enormous, from cutting costs to boosting productivity and revenue. Siebel and Malone's innovative and inspiring approach to this important subject will enable corporate managers and sales professionals in all industries to transform the virtual selling vision into reality.
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Book Description Paperback. Condition: new. Paperback. In Virtual Selling the authors will spearhead a new generation of SFA design to provide powerful tools which will enhance customer contact and heighten the effectiveness of the sales representative. According to Thomas Siebel and Michael Malone, although more than 500 companies are rushing to market with information technology to aid millions of salespeople world wide, these systems are destined to fail. Why? Because, the authors argue, they focus only on improving efficiency, rather than on increasing the effectiveness of the selling process. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780743236492
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In Virtual Selling the authors will spearhead a new generation of SFA design to provide powerful tools which will enhance customer contact and heighten the effectiveness of the sales representative.According to Thomas Siebel and Michael Malone, although more than 500 companies are rushing to market with information technology to aid millions of salespeople world wide, these systems are destined to fail. Why Because, the authors argue, they focus only on improving efficiency, rather than on increasing the effectiveness of the selling process. Seller Inventory # 9780743236492
Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorrnrnMichael Malone is an author and television writer.KlappentextrnrnIn Virtual Selling the authors will spearhead a new generation of SFA design to provide powerful tools which will enhance custo. Seller Inventory # 5957307