Modern Marketing (Handbook Series) - Softcover
The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions.
"synopsis" may belong to another edition of this title.
Synopsis:
This handbook tries to show marketing as a practical concept based on assessing the wants and needs of potential customers and then satisfying them profitably. Marketing techniques are brought together as they apply in different parts of the world, many of which the author has visited. It is suitable for LCC third level Certificate and Diploma, the examinations of the Institute of Sales and Marketing Management and relevant BTEC courses.
"About this title" may belong to another edition of this title.
- PublisherMacdonald & Evans Ltd
- Publication date1989
- ISBN 10 0712114181
- ISBN 13 9780712114189
- BindingPaperback
- Edition number2
- Number of pages288
- Rating
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Modern Marketing (Handbook Series)
Published by
Macdonald & Evans Ltd
ISBN 10: 0712114181
ISBN 13: 9780712114189
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Softcover
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Book Description Condition: Good. Most items will be dispatched the same or the next working day. Foxing to the pages. Seller Inventory # wbb0023229398
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Modern Marketing (Handbook Series)
Published by
Macdonald and Evans Ltd
(1989)
ISBN 10: 0712114181
ISBN 13: 9780712114189
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Inscription on the first page, typically just a name but may include a dedication or a brief personal message. Seller Inventory # CHL9453568
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