Business Communications - Hardcover

Himstreet, William C.; Baty, Wayne M.

Hardcover

ISBN 10: 0538875208 ISBN 13: 9780538875202

Publisher: Cengage Learning, 1980

Synopsis

A comprehensive business communication textbook which focuses on the development of effective written and oral communication skills while emphasizing real-world issues. The text is structured around a strategic model for business communication which integrates the dynamic forces of diversity, technology, legal and ethical constraints, and a team environment. In addition to strategy, this text aims to deliver numerous opportunities to develop critical thinking skills with pedagogy including cases and activities, so that by the end of the course students should not only have developed technical communication skills, but also a framework for evaluating and delivering communications within a complex business environment.

About this title

Review:

"The authors seem to be doing an excellent job of keeping the standard high and adapting to the constant state of change in the field." -Carol Barnum, Southern Polytechnic State University

About this edition

• Publisher: Cengage Learning
• Publication date: 1980
• ISBN 10: 0538875208
• ISBN 13: 9780538875202
• Binding: Hardcover
• Number of pages: 700