Social Media Marketing: A Strategic Approach - Softcover

Barker, Melissa S.; Barker, Donald I.; Bormann, Nicholas F.; Neher, Krista E.

Softcover

ISBN 10: 0538480874 ISBN 13: 9780538480871

Publisher: South-Western Pub, 2012

Synopsis

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

About this title

Review:

"You would be capable of creating and implementing a social media plan once you have studied this book. It provides a full plan, complete with everything you need."

"This book is a highly relevant, invaluable marketing volume for people, students and instructors who are interested in leveraging social media in a number of platforms .not just Facebook and Twitter."

About the Author:

Donald I. Barker has authored, coauthored, and contributed to 40 cutting-edge and best-selling textbooks on subjects ranging from computer operating systems and expert systems to Internet research and social media marketing. Mr. Barker holds an M.B.A. from Eastern Washington University. As an assistant professor of information systems at Gonzaga University, he was honored with the Best Theoretical Paper Award by the International Business Schools Computer Users Group Annual North American Conference. He also received several Jepson Scholarship Awards for notable publications in the field of artificial intelligence. As senior editor of PC AI Magazine, he wrote popular columns for the magazine and BotSpot.com. For more information about Mr. Barker, visit: www.linkedin.com/in/donaldibarker.

About this edition

• Publisher: South-Western Pub
• Publication date: 2012
• ISBN 10: 0538480874
• ISBN 13: 9780538480871
• Binding: Paperback
• Number of pages: 380