The Basic Principles of Marketing Warfare - Hardcover
This provocative book aims to provide managers with a basic knowledge of how to understand, formulate and execute successful strategies against strategically thinking competitors. The authors argue that many companies fail to cope with increased competition because they lack a systematic strategy. Basing their arguments on classical military thought, the authors contend that companies need to gain a psychological advantage over competitors to be successful.
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- PublisherJohn Wiley & Sons
- Publication date1987
- ISBN 10 0471915459
- ISBN 13 9780471915454
- BindingHardcover
- Number of pages176
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The Basic Principles of Marketing Warfare
Published by
Wiley & Sons, Incorporated, John
(1987)
ISBN 10: 0471915459
ISBN 13: 9780471915454
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Book Description Condition: Good. Good Offered by the UK charity Langdon, Supporting people with disabilities. Seller Inventory # Box 31/Nathan4/17/6/2022
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Basic Principles of Marketing Warfare
Published by
Wiley, England
(1987)
ISBN 10: 0471915459
ISBN 13: 9780471915454
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Hardcover
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Book Description Hard Cover. Condition: Good. 164pp. Illustrated. Text clean, binding tight. "A tough-hitting, straight-talking book on how to beat the competition. Companies fighting for over-populated markets with relatively similar products and services find that customer orientation is not enough to ensure long term success in the market. Competitor orientation is also required. A company's strength is built up essentially by product positioning and development; but it is at least as important for it to have the necessary morale. Success in marketing is achieved by those who understand how to use their strengths psychologically, and exploit weaknesses in the competition. This book combines classical military with traditional business strategies.The result is a unique weapon for success.". Seller Inventory # S6-000263
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The Basic Principles of Marketing Warfare
Published by
John Wiley & Sons
(1987)
ISBN 10: 0471915459
ISBN 13: 9780471915454
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description hardcover. Condition: Good. Ex-library book, usual marking. Clean copy in good condition. Quick dispatch from UK seller. Seller Inventory # mon0000364896
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