About the Author:
FRANK A. STASIOWSKI, AIA, is President of Practice Management Associates, Ltd., a consulting firm to some of the leading design firms in the country. In his twenty years of practice, Mr. Stasiowski has advised over 40,000 architects, engineers, landscape architects, and interior designers on a variety of management problems. His newsletters, Professional Services Management Journal, A/E Marketing Journal, and Project Management, are read throughout the industry. He is also the author of Staying Small Successfully, Value Pricing for the Design Firm, and Cash Management for the Design Firm.
Synopsis:
Although many design professionals want their own firms, they do not have the knowledge necessary to create a new business. This volume aims to motivate and inspire as well as to instruct the reader in the general concerns of setting up a design practice. Inclusive in the text are many examples of forms and charts for self-evaluation and samples of marketing plans, strategic plans and proposals.
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