Staying Small Successfully: A Guide for Architects, Engineers, and Design Professionals - Hardcover

Stasiowski, Frank A.

Hardcover

ISBN 10: 0471407739 ISBN 13: 9780471407737

Publisher: Wiley, 2001

Synopsis

Making smaller A/E/C firms more productive and more profitable Want to do big things with a small company? This no-nonsense guide shows leaders of smaller architecture, engineering, and design firms how to compete successfully against larger organizations without becoming one of them. It demonstrates how a smaller firm can position itself to bring more value to its clients, operate over a larger geographical area, and develop a strategic plan for increasing revenues and profits. Featuring new chapters on forming strategic alliances and maximizing the benefits of information technology, this new edition presents updated case studies of more than fifty small design firms. These firms have achieved remarkable success and handled large contracts with limited staff, and the case studies illustrate how they learned to: Anticipate client needs and meet them in advance Narrow the target market and expand the client base Leverage core competencies to create powerful marketing tools Establish strategic partnerships Survive and thrive during an economic downturn Read Staying Small Successfully, Second Edition and follow its recommendations one step at a time. Your company will stay small, but your business, your revenues, and your profits will soar.

About this title

Synopsis:

Many architects, landscape architects, and interior designers are self-employed or are partners in small firms. The revision of this text addresses the changes that affect the successful management and growth of small firms. It covers topics of critical importance to small firms, including planning and strategy, client services, growth management, financial planning, technology, and the hiring, management, and compensation of personnel. There are new chapters on technology covering project delivery via the Internet, technology-driven project scheduling, and the importance of electronic communication. Updated case studies offer insights into the success of over 50 small design firms and the book is filled with practical tips, innovative ideas, easy-to-read charts, and more.

About the Author:

FRANK A. STASIOWSKI, FAIA, is founder, CEO, and President of PSMJ Resources, Inc., a worldwide firm that specializes in improving the performance of A/E/C firms of all sizes and their personnel.

About this edition

• Publisher: Wiley
• Publication date: 2001
• ISBN 10: 0471407739
• ISBN 13: 9780471407737
• Binding: Hardcover
• Edition number: 2
• Number of pages: 336