Business Plans For Dummies - Softcover

Tiffany, Paul; Peterson, Steven D.; Barrow, Colin

Softcover

ISBN 10: 047074717X ISBN 13: 9780470747179

Publisher: John Wiley & Sons, 2009

Synopsis

A full updated and extended second edition of an established UK bestseller Business Plans For Dummies 2nd Edition features new and updated information on formulating a solid business plan to build a secure business - even in an economic downturn. Complete with a brand new business plan template to get you started this expert guide offers fresh advice on reading the competitive marketplace and assessing your business in the current economic climate. It walks you step-by-step through every aspect of planning achievable business goals and diversification strategies, identifying trends, exploring new technologies and advertising routes, and predicting your business' commercial future. Whether you're looking to start up a small business or streamline an existing one this book is all you need to boost your business know how and prepare a watertight plan. Business Plans For Dummies 2nd Edition contains new and updated information on: Determining Where You Want to Go* Starting Your Business Plan* Charting the Proper Course* Setting Off in the Right Direction Sizing Up Your Marketplace* Checking Out the Business Environment* Taking a Closer Look at Customers* Dividing Customers into Groups* Scoping Out Your Competition Weighing Your Company's Prospects* Establishing Your Starting Position* Focusing On What You Do Best* Figuring Out Financials* Forecasting and Budgeting Looking to the Future* Preparing for Change* Thinking Strategically* Managing More Than One Product A Planner's Toolkit* Making Your Business Plan Work* Learning from Others: A Sample Business Plan The Part of Tens* Ten Questions to Ask About Your Plan* Top Ten Business-Planning Never-Evers* Ten of the Best-Planned Organisations Around

About this title

From the Back Cover:

Map out a realistic business plan from scratch — and see your business vision become a reality Need a hand with your business strategy? This fully updated guide leads you through all aspects of business planning, from clarifying objectives and finding funding, to researchingcustomer behaviour and developing an e–presence. It contains the latest information on planning methods and initiatives (including planning in turbulent times), as well as a sample business plan to get you off to a flying start. Realise your long–term goals — understand what you want from your business and where you are headed Check out the competition — practise the latest market research techniques to best position your business Sort out your finances — construct a value chain, examine your cash–flow and calculate a sensible budget Prepare for change — learn to read cultural, political and technological trends and develop strategic alternatives Establish yourself — raise venture capital and market share, expand your workforce and plan the next stage for your business Open the book and find: Tips on writing a motivational mission statement Details of the latest consumer trends and online research resources How to seize lucrative opportunities before your competitors Forecasting and budgeting strategies for all businesses Guidance on managing more than one product Advice on hiring and firing Ways to adapt your business model to economic change How to sell up and move on Learn to: Put together a watertight business strategy Plan achievable business goals Take advantage of the latest technology and marketing trends

About the Author:

Paul Tiffany is a management consultant and university professor. Steven Peterson is the founder of Home Planet Technologies, a management training company. Colin Barrow is Head of the Enterprise Group at Cranfield School of Management and the bestselling author of Starting a Business For Dummies.

About this edition

• Publisher: John Wiley & Sons
• Publication date: 2009
• ISBN 10: 047074717X
• ISBN 13: 9780470747179
• Binding: Paperback
• Edition number: 2
• Number of pages: 436