Next Generation Wireless Applications: Creating Mobile Applications in a Web 2.0 and Mobile 2.0 World - Hardcover

Golding, Paul

Hardcover

ISBN 10: 0470725060 ISBN 13: 9780470725061

Publisher: Wiley, 2008

Synopsis

"Cuts through the hype! Golding's compelling offers visionary, but practical insights. A "must have" reference treatment for all practitioners in the mobile innovation space." - Jag Minhas , Telefonica O2 Europe Second edition of this best-selling guide to Wireless Applications: fully revised, updated and with brand new material! In Next Generation Wireless Applications, Second Edition, the author establishes a picture of the entire mobile application ecosystem, and explains how it all fits together. This edition builds upon the successes of the first edition by offering an up-to-date holistic guide to mobile application development, including an assessment of the applicability of new mobile applications, and an exploration into the developments in a number of areas such as Web 2.0, 3G, Mobile TV, J2ME (Java 2 Micro Edition) and many more. Key features of this second edition include: New introductory chapters on trends in mobile application, and on becoming an Operator. Two new chapters on Mobile 2.0 and IMS and Mobilizing Media and TV. Extra material on convergence, Web 2.0 , AJAX (Asynchronous JavaScript and XML), HSDPA (High Speed Downlink Packet Access) and MBMS (Multimedia Broadcast Multicast Service), WiMAX (Worldwide Interoperability for Microwave Access) and WiFi. Best practice on how to present to, sell to and work with operators. More insights, anecdotes and sidebars reflecting the author's extensive experience in the industry. Next Generation Wireless Applications will prove essential reading for professionals in mobile operator and mobile application developing companies, web developers, and developer community managers. Media companies, general managers, business analysts, students, business consultants, and Java developers will also find this book captivating. "If you want to understand the future of mobile applications and services, their potential impact and the growth opportunities this is the perfect starting point." - Martin Smith , Head of Content Innovation & Applications, T-Mobile

About this title

Review:

.".. an important source of information for marketing professionals seeking an edge in selling next-generation wireless hardware and software." ("Microwaves & RF Newsletter," April 21, 2005)

" ... this book could easily become a ' killer book' that excites and motivates you to devise successful new ideas for mobile application... " ("IEE Communication Engineer," June/July 2005)

.,."an important source of information for marketing professionals seeking an edge in selling next-generation wireless hardware and software." ("Microwaves & RF Newsletter," April 21, 2005)

.,."this book could easily become a 'killer book' that excites and motivates you to devise successful new ideas for mobile application..."("IEE Communication Engineer," June/July 2005)

From the Back Cover:

"Cuts through the hype! Golding's compelling style offers visionary, but practical insights. A "must have" reference treatment for all practitioners in the mobile innovation space." - Jag Minhas

Second edition of the best-selling guide to wireless applications: fully revised, updated and with brand new material!

In next generation Wireless Applications, Second Edition, the author establishes a picture of the entire mobile application ecosystem, and explains how it all fits together. This edition builds upon the successes of the first edition by offering an up-to-date holistic guide to mobile application development, including an assessment of the applicability of new mobile applications, and an exploration into the developments in a number of areas such as Web 2.0, 3G, Mobile TV, J2ME (Java 2 Micro Edition) and many more.

Next Generation Wireless Applications will prove essential reading for professionals in mobile operator and mobile application developing companies, web developers, and developer community mangers. Media companies, general managers, business analysts, students, business consultants, and Java developers will also find this book captivating.

"If you want to understand the future of mobile applications and services, their potential impact and the growth opportunities, this is the perfect starting point." - Martin Smith

Key Features include:

• New introductory chapters on trends in mobile application, and on becoming an operator.
• Two new chapters on Mobile 2.0 and IMS and Mobilising Media and TV.
• Extra material on convergence, Web 2.0 AJAX (Asynchronous JavaScript and XML), HSDPA ad MBMS (Multimedia Broadcast Multicast Service), WiMAX and WiFi.
• Best practice on how to present to, sell to and work with operators.
• More insights, anecdotes and sidebars reflecting the author's extensive experience in the industry.

For further information visit http: //www.paulgolding.com

About this edition

• Publisher: Wiley
• Publication date: 2008
• ISBN 10: 0470725060
• ISBN 13: 9780470725061
• Binding: Hardcover
• Edition number: 2
• Number of pages: 624