The 5 Paths to Persuasion: The Art of Selling Your Message - Softcover

Miller, Robert B.; Williams, Gary A.

Softcover

ISBN 10: 0446695904 ISBN 13: 9780446695909

Publisher: Warner Books, 2005

Synopsis

It doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of "The 5 Paths to Persuasion". This revolutionary new book shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once you know which category the decision maker falls into, you can quickly determine which is the best pathway to follow when making your presentation.

About this title

Review:

"Proven and effective...a practical guide for putting the customer first."

Book Description:

Based on fascinating data from a two-year survey of nearly 2000 top executives

Identifies the five types of business decision-makers and how to influence each

Draws on characteristics of well-known business figure including Jack Welch and Richard Branson

Shows how to persuade others and get more business done

About this edition

• Publisher: Warner Books
• Publication date: 2005
• ISBN 10: 0446695904
• ISBN 13: 9780446695909
• Binding: Paperback
• Number of pages: 256