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(i) Marco Polo, on coming across a rhinoceros for the first time, described the animal as a type of unicorn (thereby describing something real in terms of something legendary).
(ii) People who encountered the platypus in the 18th century had great difficulty in deciding exactly what kind of an animal it was (It could have been classified as a reptile, a bird or a mammal).
(iii) Given a dictionary or encyclopaedia definition of a mouse, how easy would it be to identify one if we had never seen one before?
These are some of the examples that Eco uses to explore the ways in which we see and describe the world, the ways in which cultures develop definitions and taxonomies. So, if you want to know "the reasons why we can tell an elephant from an armadillo" or why mirrors do not in fact reverse images, this book will tell you. In fact, it will also tell you why you know what I am talking about when I say "this book". Got it? No? Then get it. --Burhan Tufail
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