International Marketing (RLE International Business): A Strategic Approach to World Markets (Routledge Library Editions: International Business) - Hardcover
Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.
"synopsis" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2012
- ISBN 10 0415643368
- ISBN 13 9780415643368
- BindingHardcover
- Edition number1
- Number of pages308
Buy New
Learn more about this copy
£ 126.33
Shipping:
£ 14.99
From United Kingdom to U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
International Marketing (RLE International Business): A Strategic Approach to World Markets (Routledge Library Editions: International Business)
Published by
Routledge 2012-11-27
(2012)
ISBN 10: 0415643368
ISBN 13: 9780415643368
New
Hardcover
Quantity: 5
Seller:
Rating
Book Description Hardcover. Condition: New. Seller Inventory # 6666-TNFPD-9780415643368
Buy New
£ 126.33
Convert currency
Seller Image
Majaro, S: International Marketing
Published by
Taylor & Francis
(2012)
ISBN 10: 0415643368
ISBN 13: 9780415643368
New
Hardcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to . Seller Inventory # 594656311
Buy New
£ 142.66
Convert currency
Stock Image
International Marketing (RLE International Business): A Strategic Approach to World Markets
Seller:
Rating
Book Description Hardcover. Condition: Brand New. reprint edition. 300 pages. 9.75x6.50x1.00 inches. In Stock. Seller Inventory # __0415643368
Buy New
£ 182.06
Convert currency