Management: The Basics - Softcover

Witzel, Morgen

Softcover

ISBN 10: 0415320186 ISBN 13: 9780415320184

Publisher: Routledge, 2004

Synopsis

Management Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from Cadbury and Enron to the marketing of fried chicken in China, it explains the key

About this title

Review:

"A valuable addition to the management lexicon - I would urge students of management to read this book."
-James Pickford, Editor of "FT Mastering, Financial Times
"Witzel has an engaging style which makes this an excellent text for students on introductory business and management courses."
-Kerry Carson, University of Louisiana

About the Author:

Morgen Witzel is Honorary Senior Fellow at the School of Business and Economics, University of Exeter, and editor in chief of Corporate Finance Review. He has lectured and written on many topics in business and management, including business in China, virtual organizations and management history. He has written nine books and over 300 articles and essays for journals including the Financial Times, The Smart Manager and European Business Forum. His works include the Biographical Dictionary of Management (Thoemmes Press, 2001), Builders and Dreamers: The Making and Meaning of Management (FT-Prentice Hall, 2001), Managing in Virtual Organizations (Thomson Learning, 2003) and Singular and Different: Business in China, Past, Present andFuture (Palgrave Macmillan 2004).

About this edition

• Publisher: Routledge
• Publication date: 2004
• ISBN 10: 0415320186
• ISBN 13: 9780415320184
• Binding: Paperback
• Edition number: 1
• Number of pages: 224