Public Relations: An Introduction - Softcover
This work provides an introduction to understanding how and why public relations works. It describes the key frameworks and developments in public relations, making the vital link between theory and practice by the use of case histories. Assessing theories of communications and PR models, the author then looks at the key elements of any successful public relations programme and their application in specific areas such as: corporate relations; crisis management; internal communication; the public sector; and community relations.
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About the Author:
Shirley Harrison has wide professional experience in marketing and public relations, as a director, and independent consultant and trainer. She divides her time between lecturing, consultancy and writing. She has a special interest in crisis public relations and is the author of Disasters and the Media: Managing Crisis Communications (1999). She is an active member of the Institute of Public Relations.
"About this title" may belong to another edition of this title.
- PublisherCengage Learning EMEA
- Publication date1995
- ISBN 10 0415103207
- ISBN 13 9780415103206
- BindingPaperback
- Number of pages224
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Public Relations: An Introduction
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Intl Thomson Business Pr
(1995)
ISBN 10: 0415103207
ISBN 13: 9780415103206
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Book Description Paperback. Condition: Very Good. Public Relations: An Introduction This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780415103206
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Public Relations: An Introduction
Published by
Intl Thomson Business Pr
(1995)
ISBN 10: 0415103207
ISBN 13: 9780415103206
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780415103206
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Public Relations: An Introduction
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780415103206. Seller Inventory # 9822853
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