Strategic Management:Concepts and Applications: Concepts and Applications - Hardcover

9780394359205: Strategic Management:Concepts and Applications: Concepts and Applications
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Written for Strategic Management or Business Policy courses at either undergraduate or graduate level, this softcover text provides students with an integrative learning experience that helps them develop state-of-the-art strategic management knowledge and skills. It is the text part (minus the cases) of the hardcover Certo/Peter and includes broad coverage of all major strategic management topics such as international issues, social responsibility, and operations. Each chapter includes footnotes throughout, which help students immediately identify citations.

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  • PublisherRandom House USA Inc
  • Publication date1988
  • ISBN 10 0394359208
  • ISBN 13 9780394359205
  • BindingHardcover
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