Branding: A Key Marketing Tool - Hardcover
Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.
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- PublisherPalgrave Macmillan
- Publication date1991
- ISBN 10 0333560760
- ISBN 13 9780333560761
- BindingHardcover
- Number of pages232
- EditorMurphy John M.
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BRANDING: A KEY MARKETING TOOL
Published by
Palgrave Macmillan
(1991)
ISBN 10: 0333560760
ISBN 13: 9780333560761
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Hardcover
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Branding: A Key Marketing Tool [Hardcover ]
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Branding : A Key Marketing Tool
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Branding: A Key Marketing Tool
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Branding: A Key Marketing Tool
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(1991)
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ISBN 13: 9780333560761
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Branding
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PALGRAVE MACMILLAN LTD Nov 1991
(1991)
ISBN 10: 0333560760
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Book Description Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject. 220 pp. Englisch. Seller Inventory # 9780333560761
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Branding: A Key Marketing Tool
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Brands are among the most valuable assets of most of today s corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to . Seller Inventory # 458422148
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Branding : A Key Marketing Tool
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Book Description Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject. Seller Inventory # 9780333560761
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