Advertising, Promotion, and Other Aspects of Integrated Marketing Communications - Softcover
The seventh edition of Shimp's market-leading "Advertising, Promotion, and Other Aspects of Integrated Marketing Communications" fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. In addition, a significant reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Some changes include a separate chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing, combining, and adding of existing and new topics.
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- PublisherSouth-Western
- Publication date2006
- ISBN 10 0324408080
- ISBN 13 9780324408089
- BindingPaperback
- Number of pages656
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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Book Description Paperback. Condition: Very Good. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780324408089
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780324408089
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Aise Advertising Promotion and Other Aspects of Imc
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Cengage Learning
(2006)
ISBN 10: 0324408080
ISBN 13: 9780324408089
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Book Description Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP77161040
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Integrated Marketing Communications in Advertising and Promotion
Published by
South-Western
(2007)
ISBN 10: 0324408080
ISBN 13: 9780324408089
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Softcover
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780324408089. Seller Inventory # 8724495
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Published by
South-Western
(2007)
ISBN 10: 0324408080
ISBN 13: 9780324408089
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Softcover
Quantity: 1
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780324408089. Seller Inventory # 8493557
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Integrated Marketing Communications in Advertising and Promotion
Published by
South-Western
(2007)
ISBN 10: 0324408080
ISBN 13: 9780324408089
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Softcover
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780324408089. Seller Inventory # 9129125
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Integrated Marketing Communications in Advertising and Promotion (7th/Intl Student Edn)
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Thomson/South Western
(2007)
ISBN 10: 0324408080
ISBN 13: 9780324408089
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780324408089. Seller Inventory # 7069566
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ADVERTISING AND PROMOTION SEVENTH EDITION
Published by
THOMSON ELT
(2007)
ISBN 10: 0324408080
ISBN 13: 9780324408089
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copertina morbida
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Book Description copertina morbida. Condition: buone. Seller Inventory # L000001014US
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