Marketing Channel Management: An Instructor's Manual - Softcover
Marketing Channel Management: An Instructor's Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and Markets. Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.
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About the Author:
RUSSELL W. McCALLEY is an adjunct professor in the School of Agribusiness and Environmental Resources at Arizona State University. He has held a number of positions in business and is the founder of R. W. McCalley and Associates, a management consulting firm based in Arizona.
"About this title" may belong to another edition of this title.
- PublisherBloomsbury 3PL
- Publication date1996
- ISBN 10 0275955478
- ISBN 13 9780275955472
- BindingPaperback
- Number of pages82
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Marketing Channel Management (Paperback)
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Bloomsbury Publishing Plc, Westport
(1996)
ISBN 10: 0275955478
ISBN 13: 9780275955472
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Book Description Paperback. Condition: new. Paperback. Marketing Channel Management: An Instructor's Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and Markets. Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies. Marketing Channel Management: An Instructor's Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and Markets. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780275955472
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Marketing Channel Management: An Instructor's Manual
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(1996)
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ISBN 13: 9780275955472
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Marketing Channel Management: An Instructor's Manual
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Marketing Channel Management: An Instructor's Manual
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