The Devil's Advocate: 100 Business Rules You Must Break - Softcover
Welcome to the future of business thinking. It dares to confront everything you thought was true. It’ll challenge the so-called rules, dispute the perceived wisdom and turn that traditional, tired business advice completely on its head.
Meet The Devil’s Advocate.
And whether you’re new to business, an experienced senior executive or a budding entrepreneur, this fast and focused, clever little book, packed with empowering business advice and sharp insights, will help you carve a smart-thinking strategy for business success.
"synopsis" may belong to another edition of this title.
From the Back Cover:
About the Author:
If success in business was as simple as following the commandments laid down over the last few hundred years then why aren’t all businesses created equal?
The simple truth is that the winners are bending the rules that the rest of us so diligently follow. Their willingness to go against the grain, take short cuts and challenge conventional wisdom is what makes them stand out, get noticed and grab the advantage.
And it’s that unconventional, sometimes counterintuitive wisdom that this book offers. It doesn’t have all the answers (who does?) and it will not make you a millionaire. But it will sharpen your maverick mind and challenge you to think twice before you follow the received wisdom.
It will hone your instincts so that you can spot the opportunities the rest of the frenzied herd just galloped past, avoid the pitfalls others merrily plunge into and give you the courage to carve your own path to business success.
Caspian Woods is a successful entrepreneur and author. His business works with the world’s leading financial institutions like HSBC, Santander, Lloyds and RBS, creating imaginative and successful cross-media content for magazines, ezines, apps and websites. He has also worked as a columnist and is a regular in the speaker circuit.
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date2013
- ISBN 10 0273779494
- ISBN 13 9780273779490
- BindingPaperback
- Edition number1
- Number of pages248
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Book Description Condition: New. 2013. Paperback. These are the rules of business that demand to be broken, the ones where the perceived wisdom may no longer be the right way, and a new direction is a more reliable route to success. 100 popular business conventions are profiled, challenged and proven false before a fresh and approach given. Num Pages: 248 pages, Illustrations. BIC Classification: KJ. Category: (G) General (US: Trade). Dimension: 198 x 131 x 16. Weight in Grams: 326. . . . . . Seller Inventory # V9780273779490
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The Devil's Advocate: 100 Business Rules You Must Break
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(2013)
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ISBN 13: 9780273779490
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Devil's Advocate
Published by
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ISBN 13: 9780273779490
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Book Description Condition: New. 2013. Paperback. These are the rules of business that demand to be broken, the ones where the perceived wisdom may no longer be the right way, and a new direction is a more reliable route to success. 100 popular business conventions are profiled, challenged and proven false before a fresh and approach given. Num Pages: 248 pages, Illustrations. BIC Classification: KJ. Category: (G) General (US: Trade). Dimension: 198 x 131 x 16. Weight in Grams: 326. . . . . . Books ship from the US and Ireland. Seller Inventory # V9780273779490
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