E-Commerce 2012 Global Edition - Softcover

9780273761297: E-Commerce 2012 Global Edition
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For the undergraduate and graduate e-commerce course in any business discipline.

 

The market-leading text for E-commerce. 

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field. 

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  • PublisherPearson Education
  • Publication date2012
  • ISBN 10 0273761293
  • ISBN 13 9780273761297
  • BindingPaperback
  • Number of pages912
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Publisher: Pearson, 2011
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Kenneth C. Laudon, Carol Guercio Traver
Published by Prentice Hall International (2012)
ISBN 10: 0273761293 ISBN 13: 9780273761297
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Book Description Taschenbuch. Condition: Neu. Neu Neuware, Importqualität, auf Lager, Sofortversand - For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce; technology change, business development, and social issues; to provide a coherent conceptual framework for understanding the field. Seller Inventory # INF1000234594

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