Brilliant Business Writing: How to inspire, engage and persuade through words - Softcover

Taylor, Mr Neil

Softcover

ISBN 10: 0273720791 ISBN 13: 9780273720799

Publisher: Prentice Hall, 2008

Synopsis

How much information do you read at work every single day? We are constantly bombarded with emails, brochures, letters, and much more. Now, how much of that information is interesting, or even memorable? Most business writing is boring, and not surprisingly, bored readers stop reading. That means it doesn’t do what it’s meant to do – to sell something, persuade someone, or even inspire them.

 

Brilliant Business Writingis about how you get your writing – everything from e-mails to board reports - to work harder. How do you structure your writing so it’s absolutely clear what you’re saying? How do you make your writing so compelling that your reader will stick with it? And how do you make it vivid enough that they remember it?

 

Brilliant Business Writinghas three big themes. It reveals how to:

· structure your writing so that you get your point across effectively

· make your language clear and straightforward

· inject a little magic to make your message more memorable, and make you worth listening to.

 

Throughout the book you’ll find real examples and practical tips to bring even the dullest business writing to life.

About this title

From the Back Cover:

Business writing has changed

E-mail and web writing has made the language of business more direct and less stuffy.The best business writing is pithy, opinionated and brimming with personality.

Because most of us have never had any help with our writing, Brilliant Business Writing is full of tips, examples and exercises that will transform your writing from the same old same old into something that’ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that’s brilliant.

Brilliant outcomes

Produce business writing people actually want to read

Persuade and inspire people, sell more, or get that job

Get a distinctive, powerful and engaging writing voice

 

 

“Its tone is familiar and conversational, its content useful and practical. A long overdue scythe through the conventions of business writing.”

 

John Allert, Head of brand, McLaren Formula 1

 

“Neil’s book proves that better business writing really will get you to the top. It’s clear, clever, and entertaining to boot.”

 

Suzi Williams, Director of group marketing and brand, BT

 

 

About this edition

• Publisher: Prentice Hall
• Publication date: 2008
• ISBN 10: 0273720791
• ISBN 13: 9780273720799
• Binding: Paperback
• Edition number: 1
• Number of pages: 232