Solomon: Consumer Behaviour Enhanced Media Edition: A European Perspective - Softcover

Solomon, Michael R.; Bamossy, Gary; Askegaard, Prof Søren; Hogg, Margaret K.

Softcover

ISBN 10: 0273714724 ISBN 13: 9780273714729

Publisher: Financial Times/ Prentice Hall, 2007

Synopsis

Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers.

 

This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course.

About this title

Review:

This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations)

Vol. 26, Issue 1, Journal of Consumer Policy.

From the Back Cover:

Consumer Behaviour

Third European Enhanced Media Edition

 

New and exclusive to this Enhanced Media Edition:

 

• Interactive e-study guide full of animated exercises adds colourful depth to each topic – great for revision
• Quick tests throughout each chapter to enhance and test your knowledge
• Find out what kind of consumer you are by taking self-assessment quizzes.

 

Follow these three steps to get the most out of this Enhanced Media Edition:

 

1. Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon
2. Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition
3. Access valuable learning resources to help you pass your course:

- Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses

- Enhance your revision with the interactive e-study guide

- Use the online Glossary and Flashcards to check and test your understanding of the key terms

- And much more!

About this edition

• Publisher: Financial Times/ Prentice Hall
• Publication date: 2007
• ISBN 10: 0273714724
• ISBN 13: 9780273714729
• Binding: Paperback
• Edition number: 3
• Number of pages: 728