Principles of Marketing - Softcover
This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace.
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- PublisherPearson
- Publication date2002
- ISBN 10 0273677861
- ISBN 13 9780273677864
- BindingPaperback
- Rating
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