European Business (4th Edition) - Softcover

SimonMercado, .

Softcover

ISBN 10: 0273646001 ISBN 13: 9780273646006

Publisher: Pearson Education Canada, 2000

Synopsis

Course names: European Business.
Degrees: BABS; European BABS; Politics; Economics. The module is usually an elective except on specialised European Business degrees. Also used commonly as secondary reading.
This text examines the question of how the future of the European Union will affect organisations operating in member states. The business environment in Europe continues to change as the moves toward integration gathers pace. It is inevitable that this new environment will present new challenges to key players and businesses operating in Europe. This text therefore provides a comprehensive and general overview of the key topics for students who need to understand the complexities of the EU. In addition to addressing the present and likely future issues, each chapter contains discussion questions, a case study and questions on the case to test the students' understanding of the topics covered.

About this title

From the Back Cover:

This book raises the key issues facing European businesses today and accounts for and evaluates some of the strategic and operational responses to Europe's evolving commercial environment. Organized into two main parts, Part I presents an understanding of the changing environment of European business, exploring political, economic, and social dimensions of change in the 'new' Europe. Part II addresses some of the strategic and operational challenges facing European firms and looks at how the European corporations are responding to new competitive threats and opportunities at European and global level. Chapters feature on marketing in Europe, cross-cultural communication, and corporate environmental management.
Throughout the work, the text examines the increasing impact of the European Union on the European business environment and explores the response of European business and policy-makers to the continuing processes of globalization and international economic integration.
The book provides an exhaustive review of contemporary issues in European business and management, with exceptional coverage of new and traditional issues. The book provides a rich blend of commentary, case study and theory, and provides essential reading for students of European and international business on relevant undergraduate and postgraduate programmes.
New features in this edition-
· A new introduction and restructured chapters.
· Expanded coverage of EU policies and legislation, including new material on the EU's competition, environment, trade and industrial policies.
· A dedicated chapter on European Monetary Union (EMU) with full appraisal of major Euro impacts.
· Extended coverage of non-EU states, including revised material on Central and Eastern Europe.
· Coverage of 'new issue areas', e.g. Internet marketing and e-commerce
· Developed commentary on work and employment issues, including updates on EU social and employment legislation.
· New boxed features, review questions, illustrative figures and diagrams.
· Long and short case studies, including FT case notes and articles.
· Extensive web references.
· Companion Web Site.

The authors
Simon Mercado is Senior Lecturer in European and International Business at Nottingham Business School, The Nottingham Trent University.
Richard Welford is Professor of Corporate Environmental Management, University of Huddersfield, and Professor of Sustainable Management, The Norwegian School of Management, Oslo.
Kate Prescott was formerly Lecturer in International Business Strategy and European Management at the University of Bradford Management Centre. Kate is now Head of Research for Riley Research, an organization providing research, marketing and consultancy for the Higher Education sector.

About this edition

• Publisher: Pearson Education Canada
• Publication date: 2000
• ISBN 10: 0273646001
• ISBN 13: 9780273646006
• Binding: Paperback
• Edition number: 4
• Number of pages: 608