Strategies for Electronic Commerce and the Internet - Softcover

Lucas Jr., Henry C C.

9780262621731: Strategies for Electronic Commerce and the Internet

Softcover

ISBN 10: 0262621738 ISBN 13: 9780262621731

Publisher: MIT Press, 2003

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A guide to help business managers better compete in the age of the internet and electronic commerce.

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Review:

Academic business analyst Henry C Lucas, Jr seeks strategies that work and reports on them in Strategies for Electronic Commerce and the Internet. The Internet isn't going anywhere. Businesses that exploit it wisely will succeed, while those who don't will have to struggle mightily to compete. Definitely not light reading, the prose is targeted at managers, executives and entrepreneurs charged with developing or improving their company's Internet-related business.

Following the work of successful organisations like Cisco and Dell, analysing strategies of dot-com phenomena such as Amazon.com, and considering the introduction of massive change into a company's infrastructure, Lucas provides a complete education on the whys and hows of electronic commerce. Readers who fill in the details and put their own Internet plans into action will be at a distinct advantage--until the next Communications Revolution. --Rob Lightner

Review:

" A serious study of corporate strategies and alternative models of efficiency enabled by technology." -- David Siegfried, Booklist

& quot; A serious study of corporate strategies and alternative models of efficiency enabled by technology.& quot; -- David Siegfried, Booklist

"A serious study of corporate strategies and alternative models of efficiency enabled by technology."-- David Siegfried, "Booklist"

"A serious study of corporate strategies and alternative models of efficiency enabled by technology." David Siegfried Booklist

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